With the pace of New Year's Day approaching, known as "China felt town" reputation of Nangong City, Hebei province, felt industry ushered in a busy season of production and sales.
Into a number of felt products production enterprises in Nangong City, the eye is the busy figure of workers. They skillfully operate the machine, orderly processing and production of felt products. In recent years, Nangong City actively promotes the deep integration of cultural creativity and felt products, and has successfully derived more than 100 categories and 18,000 varieties of felt products, covering pendants, bags, jewelry and other fields. These products are not only sold well in China, but also exported to more than 20 countries and regions such as the United States, Japan and South Korea. Annual sales reached 1.5 billion yuan.
In terms of product type, for the New Year's Day holiday market, enterprises have launched a series of felt products with festive characteristics. The lovely Chinese zodiac felt pendant, with its silly appearance, has become a popular choice for consumers to decorate their homes and give gifts to relatives and friends; Festive felt spring couplets and "fu" character, using a unique process, compared with the traditional paper spring couplets, more thick and durable, rich three-dimensional sense, and not easy to damage, once launched by many consumers. According to Nangong City Xujing felt couplet direct broadcast anchor Hao Liu introduced: "During the Spring Festival, our direct broadcast felt Spring couplet, fortune pendant and other products are particularly popular, like this year's explosion of cardstock and felt combined couplet, a live broadcast can sell more than 5,000 sets."
In terms of sales channels, online and offline simultaneous efforts. Online, major e-commerce platforms and live broadcasting platforms have become an important position for the sales of felt products. The anchors enthusiastically introduced the characteristics and advantages of felt products to the audience, and displayed exquisite felt ornaments, which attracted a large number of netizens to place orders to buy. Offline, the felt products exhibition area and stores in Nangong City are also crowded, and consumers are choosing their favorite felt products to add a festive atmosphere for the upcoming New Year's Day.
In addition, the felt enterprises in Nangong City also actively participate in various public welfare activities. On the occasion of the New Year's Day holiday, Tuanangong Municipal Party Committee and the Municipal Disabled Persons' Federation carried out the New Year's Day to send warmth activities, and sent love quilts and felt bags to the disabled employees of the Xinfa commercial building, so that they could feel warmth and care in the cold winter.
The vigorous development of the felt industry in Nangong City has not only added a strong atmosphere to the festival market, but also injected a strong impetus to the local economic development. With the continuous growth of market demand and continuous innovation of technology, Nangong felt is expected to achieve more brilliant achievements in the future.
